LOS ANGELES, CA – May 15, 2017 – Building on its momentum in bringing greater credibility to a rapidly growing economy, KIND Financial, the leader of end-to-end technology and compliance solutions for the cannabis industry, today announced the appointment of Dave Peck as Chief Marketing Officer effective June 15, 2017. Mr. Peck brings a unique level of experience and skill to his new position. He was previously Global Head of Social and Digital Media Marketing at PayPal, where he helped lead a revolution in the evolving discipline of digital payments. At KIND Financial, his responsibilities will include the development and execution of direct response marketing, social and digital campaigns, and all aspects of public relations and communications.
“Our mission at KIND is to ensure greater credibility for the cannabis industry through full compliance with rapidly changing regulations, and for that we need the right team. Dave is exactly the right person for that team,” said David Dinenberg, founder and CEO of KIND Financial. “He knows as well as anyone the challenges facing an emerging industry, and he has full mastery of the technologies and strategies needed. And of course, he’s worked not only with a tech giant in the payments space but also with other widely recognized brands, and built a stunning track record in every position. We’re thrilled to have him on board, and we look forward to a bright future together.”
At PayPal, Mr. Peck oversaw the company’s social strategy and influencer relations, and also led the development and execution of integrated digital marketing. Earlier, he helped build online communities and develop social media strategies for several major brands, including Coca-Cola, Wells Fargo and the Grammys. He is also the author of “Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign.” Mr. Peck has been profiled or interviewed on CNBC, NBC, The Today Show and USA Today for his social media, digital, and influencer marketing strategies.
“In this business environment I think it’s vital for every marketing professional to stay ahead of social and technology trends, and I’ve sought to do that throughout my career,” Mr. Peck noted. “I also love the idea of getting into an industry as it gains mainstream recognition. When it comes to cannabis, there’s clearly a great need for ensuring ongoing compliance with the patchwork of laws and regulations that vary based on state and region. It will become even more critical as new companies enter the market, while different states and jurisdictions grapple with existing and evolving laws. I’m very excited about joining KIND Financial, because this is the company that could make all the difference in the market.”